Saatchi Online is Charles Saatchi’s latest innovation and extension of his online galleries, taking the Long Tail theory into the world of art. The Long Tail theory basically suggests that physical constraints such as shelf-space limit markets and that the Internet de-limits markets (or allows for unlimited ’shelf-space’), thus extending markets down the ‘Long Tail’ into multiple niches. In other words Amazon extends down the Long Tail of books by providing a market for books that would never otherwise find their way into a bookstore.

Saatchi Online does for artists what Amazon does for writers and publishers, thereby creating an opportunity for artists from around the world to market their work in a way that has never before been possible.

posted by rowanp at 4:08 pm & filed under culture, art, technology |